Tatra banka Ad Campaigns Win Five Nails

| 03.06.2014

The competition for creative advertising, called the Golden Nail, this year brought nine shortlists to Tatra banka.

"We are striving for innovation not only in products but also in the communication methods we use.
I am particularly pleased that the ad campaigns for innovative services like Any Purpose Loan Nonstop and Voice Biometrics have received awards. It is great that the creative teams of our agencies Made by Vaculik and Zaraguza identify with our philosophy, supporting it by their solutions, for which we are grateful to them," said Milada Halová, the Brand Communication and Strategy Director of Tatra banka and Raiffeisen.

Shortlisted campaigns

A - Print and Poster
Any Purpose Loan (Bezúčelový úverTB) Nonstop (Made by Vaculik)
Travel Light (Made by Vaculik)

B - Out of Home
Any Purpose Loan (Bezúčelový úverTB) Nonstop (Made by Vaculik)

C - Film
Exact Time (Made by Vaculik)
Voice Biometrics (Hlasová biometriaTB) (Made by Vaculik)

E - Interactive & Online
RytmusPhone - Tatra Academy (Zaraguza)
RytmusBot - Tatra Academy (Zaraguza)

G - Media

Exact Time (Made by Vaculik)
Five-Second YouTube Spot (Made by Vaculik)

Award Winners

Silver Nail
for the campaign Any Purpose Loan (Bezúčelový úverTB)

Bronze Nail
Category C, Film, for the campaign Exact Time
Category C, Film, for the campaign Voice Biometrics (Hlasová biometriaTB)
Category E, Interactive Online for the CAMPAIGN RytmusPhone
Category G, Media for the campaign Exact Time

This 20th anniversary of the Golden Nail was extremely successful for Tatra banka. With its nine shortlists transformed into one Silver and four Bronze Nails, the bank was definitely the bank with the most awards this year.

Watch the awarded ad campaigns of Tatra banka Voice Biometrics (Hlasová biometriaTB), TV spot:

Any Purpose Loan (Bezúčelový úverTB) Nonstop, TV spot broadcast exactly at 19:55 and 20:55 hours:

RytmusPhone, campaign for student segment:

Print for the campaign Any Purpose Loan (Bezúčelový úverTB):










Tatra banka's campaigns such as Mind Your Head (2002), "Position" and "... other approach" (1998) were also included among the best work of Slovak advertising over the past 20 years.










Marína Masárová
02/5919 1593

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