What are cookies?
Cookies are small amounts of data or small text files that can be sent to a web browser when you visit a website and stored on your device (computer or other device with internet access, such as a smartphone or tablet). The general term cookies also refers to other repositories on the side of your internet browser, for example: localStorage, sessionStorage, cookies. Cookies are usually stored in the form of files in your internet browser, they usually contain the name of the website from which they originate and the date of their creation. The next time you visit the site, the web browser reloads the cookies and sends this information back to the website that originally created the cookies.
What are ad identifiers?
These are unique identifiers used to identify a mobile device or Internet browser. They are used by advertising platforms to combine your activity on websites and mobile devices, and to show you more relevant and engaging advertising based on that activity.
Cookies/advertising identifiers and privacy
Cookies and advertising identifiers are not automatically associated with the identity of any natural or legal person. By giving your consent to the storage and use of information stored on your device, your identity is not automatically linked or determined. The precondition for such a connection of your identity is the granting of marketing consent to Tatra banka for the purpose of informing you about products, innovations and services provided by Tatra banka, as well as in obtaining benefits from Tatra banka, including creating offers of such benefits using profiling. data on the legal basis of your previous voluntary consent or on the basis of the legitimate interests of Tatra banka, in which case the processing takes place in accordance with the conditions set out in the Tatra banka Information memorandum of personal data protection, which is available in the current version on the Tatra banka Data protection website.
Consent to store and retrieve information stored on your device.
Warning: Information stored on the device before the setting is modified may remain on the device after it has been modified. If you do not wish to do so, you must clear this information in your browser.
What types of cookies and advertising identifiers do we use?
Tatra banka, a.s. uses the following types of cookies:
|Purpose/type of cookies||Uses||Used tool|
|Technical and functional site security||These cookies are used to ensure the proper functionality of the website. Without these cookies, it would not be possible to ensure the basic functions of the website, such as site navigation and access to its protected areas.||Nuance
Server Tatra banky
|Remembering your preferences||These cookies are used by our website to remember information that affects the appearance or behavior of the website. For example, this is information about your preferred language or the region in which you are located. The loss of such cookies may limit the functionality of the website that such website offers based on them; however, the website should not be completely down.||Bloomreach
Server Tatra banky
|Statistics and measurement method of use of the website||The tools that use these cookies help us understand how to communicate with website visitors. Based on the collection of these cookies, we evaluate relevant information in order to be able to effectively adapt the properties of the website, such as the design of the website, or the portfolio of services provided or to improve the functionality of the website.||Google Analytics
|Information about our products and services||The tools that use these cookies help us to analyze the behavior of the visitor on the website, and on the basis of this information to generate relevant offers and services for a specific visitor to the website.||Bloomreach|
|Marketing/Advertising||The tools that use these cookies are used to customize the marketing content according to your preferences. With these tools, we can display relevant and engaging content that is tailored to your preferences based on data obtained from marketing cookies. At the same time, these cookies are used to limit the display of such content that is not relevant to you. Customized content may be displayed on this website or on third party platforms based on the information obtained.||DoubleClick
How can you change cookie settings in your browser?
Most internet browsers are automatically set to accept cookies. You can change this setting by blocking cookies or by notifying you if cookies are to be stored on your device. Instructions for changing cookies can be found in the "help" option of each browser. If you use different devices to access the site (eg computer, smartphone, tablet), we recommend that each browser on each device adapt your cookies to your preferences. For more details on how to manage your cookie settings, please see the links below:
How can you change the setting of the advertising identifier on your mobile device?
Most mobile devices are automatically set to allow the use of the advertising identifier. You can change this setting in your device settings. For instructions on how to change the settings, refer to your device's operating system manual. For more details on how to manage your Ad ID settings, visit the links below:
Why should you keep the setting of cookies and advertisement identifiers?
However, if you change their settings, some of our websites may have limited functionality and reduced user comfort.
Setting ad IDs will not affect the functionality of mobile applications or websites. When turned off, your ads will continue to show, but they will not reflect your needs and interests and may be less useful to you.
We use Appsflyer to optimize and examine the effectiveness of ad placement in the electronic environment. Information on the characteristics of your mobile device is processed on the basis of consent to processing in the Tatra banka mobile application.
List of tools that work with cookies
|Used tool||Tool description||Company||Address||Maximum validity time|
|Tatra banka server||He is responsible for the technical provision of the proper functionality of the website. Without these cookies, it would not be possible to ensure the basic functions of the website, such as site navigation and access to its protected areas.||Tatra banka, a.s.||Hodžovo námestie 3, 851 01 Bratislava||1 year|
|Nuance||Allows the user to communicate with the chatbot.||Nuance Communications||1 Wayside Road
Burlington, MA 01803, USA
|Bloomreach||A tool for displaying personalized, contextual advertising and analyzing user behavior on the web.||Bloomreach SK s.r.o.||Staromestská 3, 811 03 Bratislava||3 years|
|Google Analytics||Website traffic and user behavior tracking service.||Google Inc.||1600 Amphitheatre Parkway in Mountain View, California, USA||2 years|
|Google Ads||It ensures the complete course of the advertising campaign and subsequent retargeting on these users.||Google Inc.||1600 Amphitheatre Parkway in Mountain View, California, USA||3 months|
|DoubleClick||Improve relevancy and reduce the frequency of online advertising from Google. Helps prevent excessive and duplicate ad serving.||DoubleClick Inc||111 8th Avenue New York, NY 10011 USA||13 months|
|Gemius||Advertising delivery system and monitoring of advertising campaigns.||Gemius SA||48 Domaniewska Street, 02-672 Warsaw, Poland||13 months|
|It ensures the complete course of the advertising campaign since the deployment of the campaign and the subsequent retargeting of these users on the platforms of Facebook (Meta).||Facebook Inc. (Meta)||1601 South California Avenue, Palo Alto, CA 94304, USA||3 months|
|Hotjar||Analytical tool for displaying qualitative data on user behavior on our site.||Hotjar, Ltd||Dragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta||2 years|
|Adform||It ensures the complete course of the advertising campaign and subsequent retargeting on these users.||Adform||Silkegade 3B, ST &1
1113 Copenhagen, Denmark
|Luigi's box||The tool that optimizes search results on the Tatra banka website also monitors the usability of search on the Tatra banka website.||Luigi's Box, s.r.o.||Tallerova 4, 811 02 Bratislava||Session|
|Snapchat||It ensures the complete course of the advertising campaign since the deployment of the campaign and the subsequent retargeting of these users on the Snapchat platforms.||Snap Inc.||2772 Donald Douglas, Loop North Santa Monica, CA 90405 USA||1 year|
|Appsflyer||Used to optimize and examine the effectiveness of ad placement in the electronic environment.||AppsFlyer Ltd||14 Maskit St., Herzliya, Israel||2 years|